THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR (A case study of Union Bank of Nigeria Plc, Kaduna)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want through creating and exchange of products. The banking sector approach to marketing includes identification of customer‘s financial needs, advertise and promote the services to existing and prospective customers among their The role of marketing in banking industry includes creation of awareness, stimulating purchases, decision making among others. The marketing concept and it approach & according to Mac Daniel (1979), are goal oriented, customer oriented and system oriented. In customer oriented, Kotler requires the company to carefully define customer needs from customer point of view.
Related Project Materials
THE DETERMINANCE OF INDUCED ABORTION AMONG UNDERGRADUATES STUDENTS IN NIGERIA
ABSTRACT
This study examines the determinance of induced abortion among undergraduates students in...
INFLUENCE OF WHITEBOARD MANAGEMENT PRACTICE ON SECONDARY SCHOOL STUDENTS' ACHIEVEMENT IN PHYSICS
Background of the study
The origins of education may be traced back to the classroom. The chalkboard was impregna...
THE EFFECT OF MANPOWER TRAINING AND DEVELOPMENT ON EMPLOYEES PERFORMANCE (A CASE STUDY OF BEDC COMPANY BENIN CITY)
ABSTRACT
This research work was designed to study training and development of employee...
AN INVESTIGATION INTO THE RELATIONSHIP BETWEEN PERSONNEL MANAGEMENT AND LOCAL GOVERNMENT ADMINISTRATION
Abstract
This study investigates the relationship between personnel management and local government administration on Ab...
THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT
BACKGROUND OF THE STUDY
Nearly everyone in the modern world is influenced to some degree by advertisin...
ASSESSMENT OF THE EFFECTS OF DUMP SITE ON GROUNDWATER QUALITY IN BARIKIN-SALE, MINNA NORTH-CENTRAL, NIGERIA
ABSTRACT
Discharge of leachate from refuse dumpsites is a source of groundwater pollution within its immediate environment of location. G...
INFLUENCE OF CITIZEN JOURNALISM ON FAKE NEWS IN NIGERIA
Background to the Study
Technological advancement in contemporary society of the 21stcentury heralded the arrival...
THE ROLE OF LOCAL GOVERNMENT IN THE TRANSFORMATION OF RURAL AREAS
Abstract
This research work is poised to look into ‘’The Role of Local Government in the Transformation...
AN ASSESSMENT OF ECONOMIC VARIATIONS AND ITS EFFECTS ON REAL PROPERTY MANAGEMENT IN NIGERIA
BACKGROUND OF STUDY
The Nigerian civil war, which lasted from 1967 to 1970, disrupted many areas of the economy....
THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS IN ENUGU STATE
ABSTRACT
This research work examined the import...
